Like any great business, the sortedfood empire started with four best friends — Barry Taylor, Ben Ebbrell, Jamie Spaffor, and Mike Huttlestone — in a pub, swapping recipes on the back of beer mats.
At the time, each of these childhood friends were studying at different universities, and Ben, the only trained chef in the group, was disturbed by the ghastly creations his friends were regularly eating. So in an effort to prevent his friends from drowning in their own cholesterol, Ben teamed up with Barry — a photographer — to self-publish a student cookbook in 2010. Along with the book, the four lads decided to set up a YouTube channel in order to better share their recipes and cooking tutorials with others. From there, the Sorted Foods brand took off, gaining close to a million subscribers in just four years and creating an international community of food lovers.
As these four gents so charmingly state, they’re out to get people into the kitchen and get them talking about food.
With over 600 videos under their belt, the Sorted Foods gentlemen create recipes for every skill level, from the most beginner of beginners (ahem, this girl right here) to the culinary experts. But what sets them apart from other cooking programs on YouTube, is the dash of charm and comedy they include in every video. The group uploads three videos a week and no matter what you’re craving — chocolate cake in a cup, sandwiches, cocktails, kabobs — these four gents have a recipe that’s just right for you. Make sure not to miss their Three Things to Do With series, in which the group shows you three different recipes all using the same main ingredient. For a person living on their own who is in constant confusion about to do with her onslaught of red pepper, I can confidently say this series is perfect!
By visiting their website, fans will find recipes organized by ingredients, meals packages, and skill sets making it easy to plan for your next meal. The website also boosts “My Cookbook,” a feature that allows viewers to make their own personalized cookbooks with their favorite Sorted Foods recipes. But this is only the start of Sorted Food’s outreach to their fans. This July, the group released their first iPad and iPhone app that allows viewers to create profiles, upload and share their own recipes, and connect with others.
Through Twitter, the Sorted Foods gents go out of their way to have conversations with fans and answer any questions or recommendations sent their way. Their Instagram is chock full of mouth-watering creations and often features fan submitted photos shared with the hashtag #sortedfoods.
The main goal of Sorted Foods is to make cooking fun for their audience and despite the group’s rise to fame, the lads have continued to stay personally connected with fans, answering food dilemmas and taking requests across all social media platforms.
So today, dear reader, it’s time to expand your recipe book and try something new, something crazy! Spiced apple eton mess, pommes dauphinoise, macarons, bubble tea — it’s all within your reach thanks to Sorted Foods. Now go, invite those lovely British chaps into your kitchen and to get cooking. That’s an order.
Follow Sorted Foods:
Carly Lanning is the token bibliophile at YouTube Nation. She also loves red pandas and cookie dough.